In the final exam of my training as a media designer digital & print, our fictitious customer was the carpentry Conifere.

Since we were completely free in the design, I started with the definition of a new target group. From then on, Conifere should stand for high-quality and individual furniture. Logo and colors were adapted.

The main design element became the “wood chip”, which, laid out in the golden ratio, creates a wonderful pattern. Based on Artdeco elements mixed with modern minimalism, it was the perfect mix for the concept.

Apprenticeship | DEC 2020